1.10.2005
Soothing Tones
I listen to NPR frequently, especially when faced with competitors' horrible morning radio hosts and redundant playlists. I value NPR for their thought-provoking segments and interesting guests. But do you ever wonder exactly how everyone sounds so perfect, calm and intelligent throughout their pieces?
Well, I liked to think that the journalists were the creme de la creme of the media, and that definitely may be the case. But according to this interesting article from Brand Autopsy (a great consumer marketing blog), NPR uses quite a bit of production editing and computer tricks to get that polished, trademark sound. There's even an audio link to a story by NPR about their editing practices. Very interesting stuff.
In all honesty, I should have known this type of editing was in use, but there had been no reason for me to even consider it. When TV networks edit curse words or truncate interviews it is fairly apparent even to small children what is going on. Perhaps NPR is doing a fantastic job at everything they do after all.
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